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Good Old CRM vs Attio Comparison
Attio is a modern relationship-management platform with custom objects, enrichment, email sync, workflows, APIs, reports, AI, and a flexible data model. In Good Old CRM, clients, deals, activities, and reports are ready from the start—and the paid plan costs much less.
Price comparison
- Good Old CRM Pro: €79/user/year
- Attio Free: $0 for up to three seats
- Attio Plus: $420/user/year
- Attio Pro: $948/user/year
- Attio Enterprise: custom pricing
- Additional AI and workflow credits can be purchased
Feature comparison
| Feature | Good Old CRM | Attio |
|---|---|---|
| Clients and companies | Ready-made | Standard objects |
| Deals | Ready-made | Configurable object |
| Activities | Ready-made | Records and communication activity |
| Pipeline | Ready-made | Built with lists and objects |
| Custom fields | Yes | Extensive attributes |
| Custom objects | No | Yes on appropriate plans |
| Email and calendar sync | Calendar subscription only | Yes |
| Data enrichment | AI-assisted entry | Automatic enrichment |
| Reports | Essential CRM reports | More flexible reporting by plan |
| AI questions | Yes | Ask Attio |
| AI record changes | Review-first proposals | AI agents and workflow features |
| Automation | Limited | Workflow automation |
| API and webhooks | No public platform | Yes |
| Setup | Existing CRM structure | More blank-slate configuration |
| Local backups | Yes | No equivalent local restore workflow |
| AI pricing model | Included in Pro, with rate limits | Seat and workspace credits |
What users complain about
“The paid price rises sharply”
Some G2 reviewers say Attio’s Pro price feels high for a growing team. A reviewer also criticized the price of adding people who mainly need viewing access. G2 pricing reviews.
How Good Old CRM addresses it
Good Old CRM Pro costs €79 for an entire year per user.
For three people:
- Good Old CRM: €237/year
- Attio Plus: $1,260/year
- Attio Pro: $2,844/year
“The blank-slate flexibility creates setup work”
Attio’s flexibility is one of its main strengths, but some users describe it as a system you need to design and maintain. One user said it may work best when someone technical can build a well-structured setup. Reddit user report.
How Good Old CRM addresses it
The core structure already exists:
- Clients own relationships
- Deals belong to clients
- Activities belong to clients or deals
- Reports use the same records
- The calendar uses scheduled activities
You can customize fields, stages, tags, and priorities without building the underlying database.
“Credits add another resource to manage”
Attio uses seat credits and workspace credits for AI and workflows. A hands-on review notes that complex automations can consume workspace credits faster than expected. Attio pricing, TechRadar review.
How Good Old CRM addresses it
Smart AI is included in Pro. Normal AI use does not require choosing a credit package or calculating the cost of each workflow.
Reasonable usage and rate limits still apply, so avoid describing it as “unlimited AI.”
Honest conclusion
Choose Attio if you need custom objects, automatic enrichment, email synchronization, workflows, APIs, and a flexible relationship database.
Choose Good Old CRM if you need a normal CRM and do not want to pay platform prices or build the data model yourself.
